The Best Book Reviews Money Can Buy - Yahoo! Finance

This guy was running a burgeoning business - selling reviews to authors. For $499., he would post online (such as on Google, or Amazon) 20 reviews, For $999. he would post 50.

Eventually he was shut down as the word got out that all his reviews were fake - he didn't even read the books in question, nor did any of the employees he hired to help with the boiler room enterprise, but it just goes to prove that all it takes is press to sell these days.